“It’s exciting to see immersive audio beginning to proliferate across all entertainment appliances.”

Wade Giles, Vice President, Americas, overseeing all sales and business development efforts in North America.

Hello Wade Giles, Vice President, Americas. Tell us a bit about your background – and why you have joined us at Dirac?
Most recently, I was with DSP Concepts as the Senior Director of Strategic Partnerships and prior to that I was with Knowles as Head of Sales for North America. My career has largely focused on mobile products and consumer electronics, both priority markets for Dirac. I’m extremely excited by my new role and the opportunity to contribute my experience and insights to support Dirac’s various initiatives in these areas.

After over 25 years of experience as a sales and marketing executive in the semiconductor industry, I’ve found work culture to be immensely important and absolutely essential to a company’s ability to create and deliver successful products. Dirac has built a team of brilliant, fun, and forward-thinking leaders that value integrity and innovation above all.

What are the most exciting trends in the audio industry right now?
It’s incredible to see the increasing democratization of high-quality audio across a range of devices. Whether for personal or business-related uses, consumers are valuing better audio quality in their speakers, headphones, mobile devices, and more. Furthermore, it’s exciting to see immersive audio beginning to proliferate across all entertainment appliances. We’re also seeing audio processing and capabilities significantly improve thanks to the continued development and application of AI and machine learning.

What is your favorite sound?
It may be cliche, but nothing compares to children’s laughter. As a father, it’s a sound embodying pure joy that brings back fond memories with my own children. I also love the “woosh” made when leaving a jump on a motorcycle or mountain bike.  In my experience, when it sounds right, your likelihood of successfully landing goes up immensely! In terms of my least favorite sound, that has to be the “crunch” of a car when it inadvertently hits something. That sound always makes my stomach woozy, no matter who’s driving!

Thank you and welcome to Dirac, Wade.